Yahoo Sports Redesign
I worked with a team of pm, engineers, and UX researchers to redesign Yahoo Sports experience for native mobile (iOS and Android) and web. As a design lead, I played a key role in redefining the UX/UI of the product.
Define : product goal - timeline - competitor analysis
Ideate : user journey - sketch - whiteboard
Design : wireframe - prototype - validate w/ user test
Finalize : high-fidelity visual design - micro-interactions
Implement : build review - pre-release user test
Before the Redesign
What makes sports fun and exciting? How can we leverage the great video contents we own? How could we optimize the layout of the existing app?
What makes sports exciting is that it's full of action, movement, and the interesting fanbases. We wanted to capture that movement the first thing when open the app. The video highlight of the day autoplays at the top so you won't miss any action! We've also designed a quick way to access your favorite team's info, schedule, and news.
How could we deliver a cohesive experience across web and native apps? We began by wireframing different layout approaches.